Industry Insights
November 18, 2025
Why 91% of Consumers Don't Trust Food Labels
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WHY TRAZO
Trazo gives farmers a verified digital record of every practice — so consumers trust your product and you can command the prices it deserves.
BUILT FOR THE FIELD
Phone, tablet, or computer — Trazo works in any web browser. Designed for field conditions with simple interfaces that work even with limited connectivity.



Voice recording and smart forms mean anyone can document practices from day one. Simple enough for the field, detailed enough for verification.


No contracts, no lock-in. Start with a 14-day free trial and upgrade only when you're ready. Your data is always exportable.
Questions & answers
Trazo creates verified transparency pages for your products that consumers access via QR codes. When buyers can see exactly how their food was grown, with blockchain-verified proof, they're willing to pay 20-40% more. Our farmers average 28% price premiums.
Trazo runs in any web browser on your phone or computer - no downloads needed. The interface uses simple forms, voice recording, and photo uploads. 95% of farmers are fully comfortable within their first week. We provide onboarding support and tutorials.
Our data shows 78% of consumers who receive a QR code complete the full transparency page view. That's 6.5x higher than industry averages. Consumers actively seek transparency—Trazo makes it easy to provide and easy to verify.
When you document a farming event, Trazo automatically creates a blockchain record with a timestamp and event details. This creates tamper-proof verification that builds consumer trust. You don't need to understand blockchain—it works automatically in the background.
Trazo uses EPA and USDA-verified emission factors for all calculations. Our methodology focuses on direct operational emissions you control (fuel, fertilizer, equipment). All calculations are audit-ready and compliance-certified.
Yes. Trazo works fully offline. Document events in the field without internet connection. Data syncs automatically when you return to WiFi or cellular coverage.
Yes. No long-term contracts. Cancel anytime from your dashboard. You'll retain access until the end of your billing period. Export all your data anytime.